Gaps found before publishing
A missing subtopic — trial sessions, package inclusions — shows up in the draft stage, when it costs a paragraph to fix, not months later when the page has already underperformed.
Coming soonSEO & Search Specialist
Optimize a page before publishing
The business gets a clear, real-time score and checklist while writing a page or blog post, so the content is aligned with what is actually ranking for the target keyword before it goes live.
Works with
What it does
How Khoji handles this
Khoji analyzes the top search results for a target keyword and shows the writer which topics, related terms, and structural elements (headings, word count range) those results share. As the draft is edited, a score updates to show how well it covers the topic compared to competitors.
A salon writing a service page for "bridal makeup packages" has no way to know, while drafting, whether the page covers what top-ranking competitor pages already cover — pricing tiers, trial sessions, what's included, how far in advance to book — until it publishes and either performs or doesn't. Writing blind and finding out months later wastes the exact effort this capability exists to redirect earlier.
Content optimisation editor analyses the top search results for a target keyword while the page is still being written, showing which topics, related terms, and structural elements — headings, a typical word-count range — those top results share. As the draft is edited, a score updates to reflect how well it covers the topic compared to what's currently ranking, so the gaps show up before publishing, not after.
Where optimize a page before publishing happens
Khoji runs this directly on the platforms your customers already use — no separate app for them to install.
- Google Analytics
- WordPress
- Google Ads
How it works
Step by step
- 01
Set the target keyword
Enter the exact search term the page is meant to compete for — "bridal makeup packages," for instance — so the benchmark analysis knows precisely which set of top-ranking results to compare the draft against.
- 02
Top-ranking pages get analysed
The system fetches the current top search results for that keyword and extracts the topics, related terms, average word count, and heading structure those pages have in common, forming the benchmark the draft will be measured against.
- 03
The draft gets scored while written
As text is added or edited, a score updates to reflect how well the draft covers the benchmark's topics and terms, giving the writer a live signal rather than a one-time check run only after the page feels finished and ready.
- 04
Gaps show up as a checklist
Missing subtopics or terms that competitor pages cover but the draft doesn't yet mention are listed out explicitly, turning the benchmark comparison into something the writer can work through item by item, before publishing anything at all.
Why it matters
What you get out of it
A live score, not one
The score updates as the draft is edited, so a writer can see progress in real time rather than running one check at the end and hoping it improved.
Benchmarked against today's field
The comparison uses today's top results for the exact keyword, not a generic content checklist, so the benchmark reflects current competition rather than a static template.
The detail
What to know before you rely on it
The benchmark this capability builds is only as current as the moment it was fetched — top search results shift, sometimes within days, as competitors publish and Google re-evaluates the field. A benchmark generated once and never refreshed can drift out of date relative to what's actually ranking by the time a draft is finished, particularly for a competitive keyword, so a benchmark worth trusting for a launch decision is one refreshed close to publishing, not one pulled weeks earlier.
Fetching and analysing competitor pages also depends on being able to reach and read those pages' visible content, and not every site cooperates. Some competitor pages sit behind their own bot protection or block automated fetching outright, which means a benchmark can occasionally be built from a smaller or slightly different set of results than what actually appears in the live search results a human would see. This is a real constraint of comparing against pages the tool doesn't own, not a flaw unique to this approach.
The score itself measures topical coverage relative to what's currently ranking — it is a proxy for thoroughness, not for ranking outcome. A page that scores well has covered the ground competitors cover; it has not been guaranteed a position, since Google weighs originality and trustworthiness alongside factors this score cannot see. Because this benchmark can feed AI-assisted drafting, the boundary matters: using it to help a human refine a useful page is what it's for; using it to mass-produce pages with minimal editing is the scaled-content pattern Google's spam policy targets.
Industry use cases
Where this earns its keep
9 industries where Khoji applies this directly.
Khoji finds the industry-specific search terms a B2B buyer types when researching a solution, and tracks whether the company's site shows up for them.
A software reseller wants to be found for a specific procurement-related search phrase used by IT managers; Khoji surfaces that phrase through keyword expansion, shows a competitor already ranking for it, and generates a content brief so the team can build a page to compete.
See the b2b sales playbookKhoji optimizes product and treatment pages for search while tracking local visibility for brick-and-mortar beauty businesses.
A cosmetics brand wants their "best face serum for oily skin" page to rank; Khoji's content editor compares the draft against top-ranking pages and flags missing subtopics competitors cover, while the schema tool adds product markup so the listing can show a star rating.
See the beauty and cosmetics playbookKhoji finds the specific questions prospective students search before enrolling, and helps build pages and briefs that answer them.
An online course provider wants more visibility for a specific certification-related search; Khoji's keyword tool surfaces related question-based searches, and the content brief generator outlines an FAQ-style page structure to answer them.
See the education playbookKhoji tracks rankings and content quality for a wellness practice where Google applies extra scrutiny to health-related ("YMYL") content.
A nutrition clinic wants their new blog post on a diet topic to rank; Khoji's content editor flags that top-ranking competitor pages all cite credentialed sources, prompting the clinic to add author credentials and references before publishing.
See the health and wellness playbookKhoji finds seasonal and style-based search demand for a home decor or furnishings business and tracks local competition.
A furniture store wants to catch searches like "small space sofa ideas" ahead of a festive season; Khoji's keyword finder surfaces the seasonal spike pattern, and the internal linking tool suggests connecting that new page to existing product category pages.
See the home decor and furnishing playbookKhoji lets an agency manage SEO across multiple client sites and produce a single branded report for each client automatically.
An agency managing five client websites wants a monthly update for each without manual compilation; Khoji's report generator pulls each client's rank changes, backlink gains, and resolved audit issues into a scheduled report sent automatically.
See the marketing agencies playbookKhoji tracks local search visibility for property listings and agent profile pages across the specific neighborhoods a real estate business serves.
A real estate agency wants to be found for "3 BHK flats in [neighborhood]" searches; Khoji tracks that local-pack and organic position, and the NAP consistency checker finds an old office address still listed on a property portal that needs correcting.
See the real estate playbookKhoji combines local rank tracking with service-page optimization so a spa or salon appears for both nearby searches and specific treatment searches.
A salon wants more visibility for "bridal makeup packages"; Khoji's content editor benchmarks their service page against top-ranking competitor pages, while the local tracker confirms their map-pack position for city-based salon searches.
See the spas and salons playbookKhoji tracks seasonal keyword demand and destination-specific rankings for a travel agency or tour operator.
A tour operator wants to catch demand for a specific monsoon-season trekking destination before the season starts; Khoji's keyword tool identifies the seasonal search pattern early, and the content brief generator outlines a destination guide page to target it in time.
See the travel and tourism playbookMore from Khoji
Everything else it handles
Find keywords worth targeting
The business gets a prioritized list of search terms its real customers use, so content and page-optimization effort goes toward searches that can realistically bring in traffic.
Learn moreSee what competitors rank for
The business sees exactly which topics or pages let a specific competitor outrank them, turning a vague "we should do more SEO" into a concrete list of pages to build.
Learn moreTrack daily search rankings
The business owner can see, at a glance, whether their site is moving up or down for the search terms that matter to them, without manually searching Google every day.
Learn moreMonitor who links to the site
The business gets visibility into which other websites link to them (and to competitors), which is one of the strongest signals search engines use to judge trustworthiness.
Learn moreFind and fix site-wide technical issues
The business gets a plain-language checklist of technical problems (broken links, slow pages, missing tags, duplicate content) that are actively holding the site back in search, ranked by how much impact fixing each one has.
Learn moreTurn GSC data into plain actions
The business owner gets a readable summary of what Google itself says about their site's search performance, without needing to interpret Search Console's raw reports.
Learn moreQuestions
Straight answers.
Does a perfect score mean the page will rank at the top?
No — the score measures how thoroughly the draft covers the topics and terms that today's top-ranking pages share, which is a useful proxy for completeness, not a prediction of ranking outcome. Google's actual ranking decision also weighs originality, trustworthiness, page experience, and competition at the time of publishing, none of which a topical-coverage score can measure or account for.
How current is the benchmark I'm writing against?
It reflects the top search results at the moment it was fetched, and those results can shift as competitors publish new pages or update existing ones. A benchmark pulled weeks before a page finally goes live may no longer match the current competitive field exactly, so refreshing it close to publishing gives a more reliable comparison than relying on an older snapshot.
Can I use this to help an AI write the whole page for me automatically?
It's built as a research and editing aid for a human writer, showing what's missing so a person can address it — it is not built to be paired with automatic mass page generation. Using content benchmarks to produce large volumes of unedited, unoriginal pages aimed mainly at scoring well rather than helping a reader falls under Google's own scaled-content-abuse policy and risks the whole site's standing, regardless of who or what wrote the words.
Why does the benchmark seem to miss a competitor page I can see ranking?
Fetching and analysing a competitor's page depends on being able to reach its visible content, and some sites block automated fetching through their own bot protection entirely. When that happens, the benchmark is built from whatever set of top results could actually be read, which can occasionally differ slightly from the full live results a person browsing Google would see on their own screen.
The rest of your stack
It plugs into what you already run.
Khoji connects to your tools
No rip-and-replace — optimize a page before publishing works alongside the systems already running your business.
- Google Maps
- Google BigQuery
- Webflow
- Shopify
- Wix
- Squarespace
- Google Sheets
- X
- YouTube
Coming soon