Orphaned pages become findable
A seasonal category page with no links pointing to it gets identified and connected from relevant existing pages, giving both visitors and search engines a path to actually reach it.
Coming soonSEO & Search Specialist
Strengthen internal page connections
The business's important pages get more internal links pointing to them, which helps both visitors and search engines find and trust those pages more easily.
Works with
What it does
How Khoji handles this
Khoji maps how the site's pages currently link to each other and identifies orphaned or under-linked pages that deserve more internal visibility. It suggests specific existing pages that could add a relevant link to a target page, based on shared topic keywords.
A furniture store's best category page for "small space sofas" was published to catch a festive-season search spike, but sits linked from nowhere else on the site — no product page mentions it, and a visitor has no way to stumble onto it unless they land there directly from a search result. An orphaned page like this is also harder for search engines to find, since internal links are one signal used to judge which pages matter most.
Internal linking suggestions maps how the site's pages currently link to each other, identifies orphaned or under-linked pages that deserve more visibility, and suggests specific existing pages that could reasonably add a link to a target page, based on genuine shared topic overlap. The furniture store gets a concrete list of where to add links, not a vague instruction to "link more."
Where strengthen internal page connections happens
Khoji runs this directly on the platforms your customers already use — no separate app for them to install.
- Google Analytics
- WordPress
- Google Ads
How it works
Step by step
- 01
The current link graph gets built
Crawled page HTML is parsed to map every existing internal link — which pages currently link to which others, and with what anchor text — building a picture of the site's actual internal linking structure as it stands today.
- 02
Under-linked pages get flagged
Pages with few or no internal links pointing to them get identified explicitly, surfacing exactly which important pages — like a new seasonal category page — are currently hard for a visitor or a search engine to discover.
- 03
Topic overlap suggests specific sources
Pages sharing genuine topical overlap with an under-linked target get matched as candidates to add a link from, so the suggestion names a specific existing page, not a vague instruction to "link more" generally across the site.
- 04
Suggestions wait for a manual add
Each suggested link is a recommendation for the owner or developer to implement directly on the source page, since adding a link is a genuine editorial decision about that page's own content, not something inserted automatically.
Why it matters
What you get out of it
Named pages, not vague ideas
Each suggestion names an existing page with genuine topic overlap, turning "link more internally" into a concrete, actionable list of exactly where to add what.
The real structure, mapped honestly
Seeing the actual current link graph reveals gaps a business would otherwise never notice, since nobody browses their own site the way a systematic crawl does.
The detail
What to know before you rely on it
The link graph this capability builds reuses the same crawl data already gathered for the technical site audit, so no new third-party data source or licensing cost is required to run it — it's a different lens applied to data the site already had collected about itself. This keeps the capability affordable to run frequently, which matters because a link graph is only useful when it reflects the site's current structure, not one from several page-additions ago.
On a very large site, rebuilding the full link graph from scratch on every crawl becomes computationally heavy fairly quickly — thousands of pages each with their own set of internal links adds up to a genuinely large amount of relationship data to reprocess. This is why an incremental approach, reprocessing only pages changed since the last crawl, matters for keeping this affordable at scale; a smaller business's site rarely runs into this constraint, but it's a real design consideration once a catalogue grows large.
It's worth being clear that a suggested link is exactly that — a recommendation based on detected topic overlap between two pages, not an automatic edit made to the site. Adding a link is a genuine editorial decision: a link that technically shares keywords with the target page but reads as forced to an actual visitor undermines the page it's added to more than it helps the page it points at. The suggestion narrows down where a link would make topical sense; whether it also makes sense on that specific page is still a human call.
Industry use cases
Where this earns its keep
7 industries where Khoji applies this directly.
Khoji finds the industry-specific search terms a B2B buyer types when researching a solution, and tracks whether the company's site shows up for them.
A software reseller wants to be found for a specific procurement-related search phrase used by IT managers; Khoji surfaces that phrase through keyword expansion, shows a competitor already ranking for it, and generates a content brief so the team can build a page to compete.
See the b2b sales playbookKhoji finds the specific questions prospective students search before enrolling, and helps build pages and briefs that answer them.
An online course provider wants more visibility for a specific certification-related search; Khoji's keyword tool surfaces related question-based searches, and the content brief generator outlines an FAQ-style page structure to answer them.
See the education playbookKhoji tracks rankings and content quality for a wellness practice where Google applies extra scrutiny to health-related ("YMYL") content.
A nutrition clinic wants their new blog post on a diet topic to rank; Khoji's content editor flags that top-ranking competitor pages all cite credentialed sources, prompting the clinic to add author credentials and references before publishing.
See the health and wellness playbookKhoji finds seasonal and style-based search demand for a home decor or furnishings business and tracks local competition.
A furniture store wants to catch searches like "small space sofa ideas" ahead of a festive season; Khoji's keyword finder surfaces the seasonal spike pattern, and the internal linking tool suggests connecting that new page to existing product category pages.
See the home decor and furnishing playbookKhoji lets an agency manage SEO across multiple client sites and produce a single branded report for each client automatically.
An agency managing five client websites wants a monthly update for each without manual compilation; Khoji's report generator pulls each client's rank changes, backlink gains, and resolved audit issues into a scheduled report sent automatically.
See the marketing agencies playbookKhoji tracks local search visibility for property listings and agent profile pages across the specific neighborhoods a real estate business serves.
A real estate agency wants to be found for "3 BHK flats in [neighborhood]" searches; Khoji tracks that local-pack and organic position, and the NAP consistency checker finds an old office address still listed on a property portal that needs correcting.
See the real estate playbookKhoji tracks seasonal keyword demand and destination-specific rankings for a travel agency or tour operator.
A tour operator wants to catch demand for a specific monsoon-season trekking destination before the season starts; Khoji's keyword tool identifies the seasonal search pattern early, and the content brief generator outlines a destination guide page to target it in time.
See the travel and tourism playbookMore from Khoji
Everything else it handles
Find keywords worth targeting
The business gets a prioritized list of search terms its real customers use, so content and page-optimization effort goes toward searches that can realistically bring in traffic.
Learn moreSee what competitors rank for
The business sees exactly which topics or pages let a specific competitor outrank them, turning a vague "we should do more SEO" into a concrete list of pages to build.
Learn moreTrack daily search rankings
The business owner can see, at a glance, whether their site is moving up or down for the search terms that matter to them, without manually searching Google every day.
Learn moreMonitor who links to the site
The business gets visibility into which other websites link to them (and to competitors), which is one of the strongest signals search engines use to judge trustworthiness.
Learn moreFind and fix site-wide technical issues
The business gets a plain-language checklist of technical problems (broken links, slow pages, missing tags, duplicate content) that are actively holding the site back in search, ranked by how much impact fixing each one has.
Learn moreTurn GSC data into plain actions
The business owner gets a readable summary of what Google itself says about their site's search performance, without needing to interpret Search Console's raw reports.
Learn moreQuestions
Straight answers.
Does this add the suggested links to my pages automatically?
No — every suggestion is a recommendation for the owner or developer to add manually on the specific source page identified, since inserting a link is a genuine editorial decision about that page's own content and flow. Adding a link automatically without a person judging whether it actually reads naturally there risks creating links that feel forced or irrelevant to an actual visitor reading the page.
Does building the link map require a separate data subscription?
No — it reuses the same crawl data already gathered for the technical site audit, so no new third-party data source or additional licensing cost is needed to run it. This also means the link map's accuracy depends on how recent that underlying crawl is; a page added since the last crawl won't appear in the link graph until the next crawl picks it up.
Why does the tool suggest linking from a page that doesn't feel closely related to me?
The match is based on detected topic overlap in the page's content, which can sometimes surface a connection that's technically real but doesn't read naturally to a human — two pages can share vocabulary without genuinely belonging together from a visitor's perspective. Every suggestion is meant to be reviewed with that in mind, not implemented automatically just because the topic overlap score came back high.
How often does the link map need to be rebuilt to stay accurate?
It's rebuilt as part of each scheduled recrawl, so its accuracy tracks how often the site itself is recrawled — a site that adds or changes pages frequently benefits from more frequent recrawls to keep the link map current. On a very large site, rebuilding is done incrementally, reprocessing only changed pages rather than the whole site each time, to keep this fast and affordable at scale.
The rest of your stack
It plugs into what you already run.
Khoji connects to your tools
No rip-and-replace — strengthen internal page connections works alongside the systems already running your business.
- Google Maps
- Google BigQuery
- Webflow
- Shopify
- Wix
- Squarespace
- Google Sheets
- X
- YouTube
Coming soon