A picture per branch
Each of the twelve locations gets its own local visibility picture, rather than one chain-wide number that hides which specific branches are actually being seen nearby.
Coming soonSEO & Search Specialist
Track local pack and maps rankings
A business with a physical location or service area can see how it ranks in Google's local map results for "near me" and city-based searches, which is often more valuable than a normal search ranking for local buyers.
Works with
What it does
How Khoji handles this
Khoji tracks the business's position in Google's local map pack for a set of location-based keywords (e.g. "salon in [city]") and flags whether competitors are outranking it there. It also checks the completeness of the business's Google Business Profile fields, since those directly affect local ranking eligibility.
A restaurant chain with twelve locations across a city has no idea whether it appears in Google's local map pack when someone nearby searches "best biryani near me" — and for a nearby diner deciding where to eat in the next ten minutes, that map pack is often what decides the outcome, not a normal search listing further down the page. A strong website with no map-pack presence can still lose the customer who was standing closest.
Local search visibility tracker checks the chain's position in Google's local map pack for a set of location-based searches per branch, and flags whether competitors are occupying that top spot instead. It also checks how complete each branch's Google Business Profile is — categories, hours, photos, menu — since incomplete profile fields directly affect eligibility to appear in local results at all.
Where track local pack and maps rankings happens
Khoji runs this directly on the platforms your customers already use — no separate app for them to install.
- Google Analytics
- WordPress
- Google Ads
How it works
Step by step
- 01
Local keywords get set per branch
Add location-based search terms — "biryani near me," "restaurant in [neighbourhood]" — tied to the specific city or area each of the chain's twelve branches actually serves, rather than one generic term for the whole chain.
- 02
Map-pack position gets checked
A scheduled check queries local-pack results for each keyword-and-location pair through a SERP data provider with local-pack support, recording the branch's position or confirming it isn't appearing in the pack at all, for each check run.
- 03
Competitors in the pack get named
Whoever else occupies the local pack for that search is recorded alongside the chain's own result, so a branch losing ground can be compared directly against exactly who is currently outranking it there, by name.
- 04
Profile completeness gets scored
Where the Google Business Profile is connected, a completeness check flags missing categories, hours, or photo sections, since these gaps are a documented factor in whether a listing is even eligible to surface in local results.
Why it matters
What you get out of it
Missing profile fields get caught
An incomplete category or missing photos section — a documented factor in local eligibility — gets flagged rather than silently limiting a branch's chances of appearing at all.
The named competitor, visible
Knowing which named competitor sits in the pack instead gives the chain something concrete to look at, rather than only knowing their own branch isn't there.
The detail
What to know before you rely on it
Local pack results are unusually sensitive to the exact location of the person searching, more so than standard organic results. Two diners standing four streets apart in the same neighbourhood can see genuinely different local-pack results for the identical search, because Google weighs proximity heavily in deciding which nearby businesses to surface. A single city-level or area-level check is therefore always an approximation of what one representative searcher in that area would see — it cannot reproduce what every individual customer within that area sees from their own specific spot at that exact moment.
Google states plainly that there is no way to pay for or guarantee a local ranking, and that applies to every business and every tool without exception — nothing in this capability, or in any local SEO product on the market, can buy or lock in a top-three map-pack placement for any branch. What this tracker does is show, honestly and repeatedly over time, where each branch currently stands and who is currently ahead of it, which is meaningfully different from promising where it will stand next month.
Profile completeness matters as a real, documented input into local ranking eligibility, but completeness alone doesn't determine position either — a fully filled-out profile removes a disqualifying gap, it doesn't outrank a genuinely stronger, more reviewed, more relevant competitor on its own. A chain should read the profile-completeness check as clearing away an unnecessary handicap, and the map-pack tracking as an honest scoreboard, not as two levers that together add up to a guaranteed outcome.
Industry use cases
Where this earns its keep
8 industries where Khoji applies this directly.
Khoji helps a dealership or repair shop win local map-pack visibility and rank for high-intent model/service searches in their city.
A car service center wants to appear when nearby drivers search "car AC repair near me"; Khoji tracks that local-pack position, flags that their Google Business Profile is missing service categories, and lists technical issues on their booking page slowing it down.
See the automotive playbookKhoji optimizes product and treatment pages for search while tracking local visibility for brick-and-mortar beauty businesses.
A cosmetics brand wants their "best face serum for oily skin" page to rank; Khoji's content editor compares the draft against top-ranking pages and flags missing subtopics competitors cover, while the schema tool adds product markup so the listing can show a star rating.
See the beauty and cosmetics playbookKhoji tracks rankings and content quality for a wellness practice where Google applies extra scrutiny to health-related ("YMYL") content.
A nutrition clinic wants their new blog post on a diet topic to rank; Khoji's content editor flags that top-ranking competitor pages all cite credentialed sources, prompting the clinic to add author credentials and references before publishing.
See the health and wellness playbookKhoji finds seasonal and style-based search demand for a home decor or furnishings business and tracks local competition.
A furniture store wants to catch searches like "small space sofa ideas" ahead of a festive season; Khoji's keyword finder surfaces the seasonal spike pattern, and the internal linking tool suggests connecting that new page to existing product category pages.
See the home decor and furnishing playbookKhoji tracks local search visibility for property listings and agent profile pages across the specific neighborhoods a real estate business serves.
A real estate agency wants to be found for "3 BHK flats in [neighborhood]" searches; Khoji tracks that local-pack and organic position, and the NAP consistency checker finds an old office address still listed on a property portal that needs correcting.
See the real estate playbookKhoji monitors local pack rankings and Google Business Profile completeness so a restaurant shows up for nearby diners searching by cuisine or occasion.
A restaurant wants to rank for "best biryani near me"; Khoji's local visibility tracker shows a competitor restaurant occupying the top local-pack slot, and the profile check flags that the restaurant's own menu and photos sections are incomplete on their Business Profile.
See the restaurants and food playbookKhoji combines local rank tracking with service-page optimization so a spa or salon appears for both nearby searches and specific treatment searches.
A salon wants more visibility for "bridal makeup packages"; Khoji's content editor benchmarks their service page against top-ranking competitor pages, while the local tracker confirms their map-pack position for city-based salon searches.
See the spas and salons playbookKhoji tracks seasonal keyword demand and destination-specific rankings for a travel agency or tour operator.
A tour operator wants to catch demand for a specific monsoon-season trekking destination before the season starts; Khoji's keyword tool identifies the seasonal search pattern early, and the content brief generator outlines a destination guide page to target it in time.
See the travel and tourism playbookMore from Khoji
Everything else it handles
Find keywords worth targeting
The business gets a prioritized list of search terms its real customers use, so content and page-optimization effort goes toward searches that can realistically bring in traffic.
Learn moreSee what competitors rank for
The business sees exactly which topics or pages let a specific competitor outrank them, turning a vague "we should do more SEO" into a concrete list of pages to build.
Learn moreTrack daily search rankings
The business owner can see, at a glance, whether their site is moving up or down for the search terms that matter to them, without manually searching Google every day.
Learn moreMonitor who links to the site
The business gets visibility into which other websites link to them (and to competitors), which is one of the strongest signals search engines use to judge trustworthiness.
Learn moreFind and fix site-wide technical issues
The business gets a plain-language checklist of technical problems (broken links, slow pages, missing tags, duplicate content) that are actively holding the site back in search, ranked by how much impact fixing each one has.
Learn moreTurn GSC data into plain actions
The business owner gets a readable summary of what Google itself says about their site's search performance, without needing to interpret Search Console's raw reports.
Learn moreQuestions
Straight answers.
Why does the map-pack result shown here sometimes differ from what I see searching on my own phone?
Local-pack results are highly sensitive to the exact location of the searcher, more so than regular search results, so two people searching from different spots in the same general area can see genuinely different results. A city- or area-level check approximates what a representative searcher there would see; it isn't built to reproduce the exact result from your specific phone at your specific location at that exact moment.
Can filling out our Google Business Profile completely guarantee a top-three map-pack spot?
No — profile completeness is a documented factor in whether a listing is even eligible to appear in local results, but it doesn't by itself outrank a stronger, more relevant, more reviewed competitor. Google states directly that there is no way to pay for or guarantee local ranking placement, and that applies here as much as it does anywhere else in local search.
How do I know which of my twelve branches actually needs attention?
Each branch is tracked against its own set of location-based keywords, so the dashboard shows per-branch position rather than one blended, chain-wide number that would hide underperforming locations. A branch consistently missing from the local pack for its own relevant searches, or losing ground to a specific named competitor, is the one worth investigating first, before the rest of the chain.
Why do local-pack checks cost more than regular keyword rank checks?
Location-specific rank checks require querying results as if searching from a particular point on the map, which costs more per lookup through a SERP data provider than a standard, non-localised organic rank check. This is a pricing reality across the local-SEO data industry generally, reflecting the added complexity of simulating a specific geographic search rather than a plain, generic one.
The rest of your stack
It plugs into what you already run.
Khoji connects to your tools
No rip-and-replace — track local pack and maps rankings works alongside the systems already running your business.
- Google Maps
- Google BigQuery
- Webflow
- Shopify
- Wix
- Squarespace
- Google Sheets
- X
- YouTube
Coming soon