A listing that stands out
Enhanced result formats — a star rating, an FAQ dropdown — make a listing visually distinct from a plain blue link, which is where a genuinely stronger page actually gets noticed among similar results.
Coming soonSEO & Search Specialist
Add structured data to pages
The business's pages become eligible for enhanced search results (star ratings, FAQ dropdowns, business info panels) that make a listing stand out and get clicked more.
Works with
What it does
How Khoji handles this
Khoji detects what type of page it is looking at (product, local business, FAQ, article) and generates the matching structured-data code block for the owner to add to that page. It also validates existing markup on the site and flags errors that would stop it from being picked up.
A spa's service page for "bridal makeup packages" looks identical to a competitor's in a plain search listing, even though the spa's page has genuine client reviews and a competitor's does not — because neither page tells Google's results page to show that difference visually. A star rating or an FAQ dropdown next to a listing is what actually gets a stronger page noticed among several similar-looking blue links.
Schema markup generator detects what kind of page it's looking at — a service, a local business, an FAQ, a product — and generates the matching structured-data code block for the spa to add to that page, making it eligible for those enhanced result formats. It also validates any existing markup already on the site and flags errors that would silently stop that markup from being picked up at all.
Where add structured data to pages happens
Khoji runs this directly on the platforms your customers already use — no separate app for them to install.
- Google Analytics
- WordPress
- Google Ads
How it works
Step by step
- 01
The page type gets identified
The system inspects the page's content and structure to determine whether it's a product, a local business listing, an FAQ page, an article, or another recognised type, so the correct schema template gets generated instead of a generic one.
- 02
A matching code block gets generated
Based on the detected type, a properly formatted structured-data code block — using schema.org's own public vocabulary — gets produced, populated with the specific details already present on that page and nothing invented beyond it.
- 03
The code goes onto the page
The owner or developer copies the generated markup into the page's code, in the exact location schema.org's own specification requires for it to be read correctly by search engines crawling the page later, once live.
- 04
Existing markup gets validated
Any structured data already present on the site, whether generated here or added another way, gets checked against schema.org's requirements, flagging syntax errors or missing required fields that would stop it from being recognised at all.
Why it matters
What you get out of it
No manual schema.org research
The correct code structure for a given page type gets generated directly, sparing the owner from learning schema.org's technical vocabulary and formatting rules from scratch.
Broken markup gets caught early
Existing markup with a syntax error or missing field is flagged, so a business isn't silently missing out on an enhanced result it thought it had already set up correctly.
The detail
What to know before you rely on it
Structured data does one very specific job: it makes a page eligible for an enhanced search result format, if Google decides to show one. Adding correct markup is a prerequisite for eligibility, not a guarantee of the enhanced display itself — Google's own systems still decide, algorithmically and without notice, whether and when to show a star rating, an FAQ dropdown, or any other enhanced format for a given search, even on a page carrying flawless, fully valid markup. A page can have perfect schema and still show as a plain listing.
The genuinely dangerous mistake here is generating markup with values that don't match what's actually visible on the page — a star rating marked up when the page shows no reviews, or a price that differs from what a visitor actually sees. This isn't a minor technical slip; Google's structured-data guidelines explicitly prohibit it, and violating them can trigger a manual penalty against the site, not merely a rejection of that one piece of markup. Validation checks for plausible, page-matching values, not only correct syntax, because syntactically perfect markup describing something untrue is exactly the violation the guidelines exist to catch.
This is why the generator populates markup from details that already genuinely exist on the page rather than inventing values to make a listing look more appealing. A business with no reviews yet gets no review markup generated, because adding one that doesn't reflect reality turns a helpful feature into a policy violation with consequences well beyond the one page involved.
Industry use cases
Where this earns its keep
10 industries where Khoji applies this directly.
Khoji helps a dealership or repair shop win local map-pack visibility and rank for high-intent model/service searches in their city.
A car service center wants to appear when nearby drivers search "car AC repair near me"; Khoji tracks that local-pack position, flags that their Google Business Profile is missing service categories, and lists technical issues on their booking page slowing it down.
See the automotive playbookKhoji finds the industry-specific search terms a B2B buyer types when researching a solution, and tracks whether the company's site shows up for them.
A software reseller wants to be found for a specific procurement-related search phrase used by IT managers; Khoji surfaces that phrase through keyword expansion, shows a competitor already ranking for it, and generates a content brief so the team can build a page to compete.
See the b2b sales playbookKhoji optimizes product and treatment pages for search while tracking local visibility for brick-and-mortar beauty businesses.
A cosmetics brand wants their "best face serum for oily skin" page to rank; Khoji's content editor compares the draft against top-ranking pages and flags missing subtopics competitors cover, while the schema tool adds product markup so the listing can show a star rating.
See the beauty and cosmetics playbookKhoji finds the specific questions prospective students search before enrolling, and helps build pages and briefs that answer them.
An online course provider wants more visibility for a specific certification-related search; Khoji's keyword tool surfaces related question-based searches, and the content brief generator outlines an FAQ-style page structure to answer them.
See the education playbookKhoji tracks rankings and content quality for a wellness practice where Google applies extra scrutiny to health-related ("YMYL") content.
A nutrition clinic wants their new blog post on a diet topic to rank; Khoji's content editor flags that top-ranking competitor pages all cite credentialed sources, prompting the clinic to add author credentials and references before publishing.
See the health and wellness playbookKhoji finds seasonal and style-based search demand for a home decor or furnishings business and tracks local competition.
A furniture store wants to catch searches like "small space sofa ideas" ahead of a festive season; Khoji's keyword finder surfaces the seasonal spike pattern, and the internal linking tool suggests connecting that new page to existing product category pages.
See the home decor and furnishing playbookKhoji tracks local search visibility for property listings and agent profile pages across the specific neighborhoods a real estate business serves.
A real estate agency wants to be found for "3 BHK flats in [neighborhood]" searches; Khoji tracks that local-pack and organic position, and the NAP consistency checker finds an old office address still listed on a property portal that needs correcting.
See the real estate playbookKhoji monitors local pack rankings and Google Business Profile completeness so a restaurant shows up for nearby diners searching by cuisine or occasion.
A restaurant wants to rank for "best biryani near me"; Khoji's local visibility tracker shows a competitor restaurant occupying the top local-pack slot, and the profile check flags that the restaurant's own menu and photos sections are incomplete on their Business Profile.
See the restaurants and food playbookKhoji combines local rank tracking with service-page optimization so a spa or salon appears for both nearby searches and specific treatment searches.
A salon wants more visibility for "bridal makeup packages"; Khoji's content editor benchmarks their service page against top-ranking competitor pages, while the local tracker confirms their map-pack position for city-based salon searches.
See the spas and salons playbookKhoji tracks seasonal keyword demand and destination-specific rankings for a travel agency or tour operator.
A tour operator wants to catch demand for a specific monsoon-season trekking destination before the season starts; Khoji's keyword tool identifies the seasonal search pattern early, and the content brief generator outlines a destination guide page to target it in time.
See the travel and tourism playbookMore from Khoji
Everything else it handles
Find keywords worth targeting
The business gets a prioritized list of search terms its real customers use, so content and page-optimization effort goes toward searches that can realistically bring in traffic.
Learn moreSee what competitors rank for
The business sees exactly which topics or pages let a specific competitor outrank them, turning a vague "we should do more SEO" into a concrete list of pages to build.
Learn moreTrack daily search rankings
The business owner can see, at a glance, whether their site is moving up or down for the search terms that matter to them, without manually searching Google every day.
Learn moreMonitor who links to the site
The business gets visibility into which other websites link to them (and to competitors), which is one of the strongest signals search engines use to judge trustworthiness.
Learn moreFind and fix site-wide technical issues
The business gets a plain-language checklist of technical problems (broken links, slow pages, missing tags, duplicate content) that are actively holding the site back in search, ranked by how much impact fixing each one has.
Learn moreTurn GSC data into plain actions
The business owner gets a readable summary of what Google itself says about their site's search performance, without needing to interpret Search Console's raw reports.
Learn moreQuestions
Straight answers.
If I add this structured data correctly, will Google definitely show the enhanced result?
No — correct markup makes a page eligible for an enhanced display like a star rating or FAQ dropdown, but Google's own systems decide algorithmically whether and when to actually show one for any given search, even on a page with flawless markup. Eligibility and display are two separate things; this generator handles eligibility, and the display decision stays entirely with Google.
Can I add a star rating to my page even though we don't have reviews on it yet?
No, and doing so would be a real problem, not a minor shortcut. Google's structured-data guidelines explicitly prohibit markup with values that don't match what's actually visible on the page, and violating this can trigger a manual penalty against the entire site, not just a rejection of that one piece of markup — the generator only produces review markup from ratings that genuinely already exist on the page.
How do I know if my existing schema markup is actually working?
The validation check compares any markup already on the site against schema.org's formal requirements, flagging syntax errors or missing required fields that would stop it from being recognised at all. A markup block with even a small formatting mistake can silently fail to register with search engines, which is exactly the kind of invisible problem this validation step is built to catch.
What page types does this actually support generating markup for?
Common types include products, local businesses, FAQ pages, and articles, covering the schema.org categories most relevant to a small or mid-sized business's typical pages. Detection is based on the page's own content and structure, so an unusual or highly custom page layout may need a closer manual review to confirm the right type was correctly identified before the generated code gets added.
The rest of your stack
It plugs into what you already run.
Khoji connects to your tools
No rip-and-replace — add structured data to pages works alongside the systems already running your business.
- Google Maps
- Google BigQuery
- Webflow
- Shopify
- Wix
- Squarespace
- Google Sheets
- X
- YouTube
Coming soon