Require sign-off before posts go live

An NBFC's marketing associate drafts a post about a new personal loan product, uses a punchy line about 'guaranteed approval' because it sounds good, and schedules it for the next morning — and if nothing stands between draft and publish queue, that wording reaches thousands before the compliance officer who should have caught it ever sees it.

Approval workflow is the gate that stops that. A draft marked as requiring approval routes to a named approver who can approve it, reject it with a comment, or edit it directly, and nothing in that state moves to the publish queue until every required approver signs off. This is described plainly because it deserves to be: a bug that lets a post skip approval and auto-publish is the single most trust-destroying failure this kind of product can have, and the feature exists to make that failure structurally impossible.

This is described as the single most important safety gate in the whole product for good reason: publishing reaches a real public audience, and it cannot be meaningfully undone by editing a post after the fact — deleting or correcting a live post doesn't erase that it was already seen, screenshotted, or shared. This is precisely why the rule has to be absolute rather than best-effort: any post flagged as requiring approval must remain genuinely blocked until every required approver has signed off, with no code path or manual override that lets it slip through unapproved.

Approver reliability is the second load-bearing piece, because a gate nobody checks is a gate in name only. If an approver simply doesn't see something is waiting for review, the post sits stuck rather than dangerously auto-publishing, the safer failure mode, but a stuck campaign is still a real cost — a loan-product post that needed to go out ahead of a rate-change deadline is worthless sitting unread three days later. A daily digest and a just-in-time reminder exist to make sure a pending approval doesn't go unnoticed.

Multi-step chains introduce their own failure mode worth planning around: what happens when a required approver is unavailable. If a compliance officer is on leave for a fortnight and no delegate path exists, a post sits blocked indefinitely, safe but not useful. A workflow requiring several sign-offs needs a way to reassign an approval step, or the requirement becomes an accidental way to freeze the content pipeline the moment one person is unreachable.