Interest converts before it cools
A buyer who would have abandoned a multi-field form instead lands in a live conversation in one tap, capturing interest at the exact moment it's highest instead of losing it to form fatigue.
AvailableWhatsApp Customer Engagement
Turn ad clicks into chat conversations
The business converts website visitors and ad clicks directly into a WhatsApp conversation instead of losing them to a contact form nobody fills out.
Works with
What it does
How Wavy handles this
The system generates a trackable wa.me link or QR code with a pre-filled message and a placement on the website, social bio, or printed material, then tags every resulting conversation with its source. For paid reach, the same conversation opens from a Click-to-WhatsApp ad on Facebook or Instagram with UTM-style attribution intact.
A real estate agency runs a website contact form that asks for name, email, phone, and budget — and gets three submissions a week from hundreds of listing page visits, because filling a form on a phone screen is exactly the kind of friction that makes an interested buyer quietly close the tab instead.
Click-to-chat lead capture replaces the form with a link or QR code that opens straight into a WhatsApp conversation with a pre-filled message already there — on the website, the Instagram bio, or a printed hoarding. Every resulting chat is tagged with exactly where it came from, and the same tracking extends to Click-to-WhatsApp ads on Facebook and Instagram.
Where turn ad clicks into chat conversations happens
Wavy runs this directly on the platforms your customers already use — no separate app for them to install.
- Messenger
- Telegram
How it works
Step by step
- 01
Generate the link or QR code
Create a trackable wa.me link or a QR code carrying a pre-filled message — 'I'm interested in the 2BHK on MG Road' — for a specific listing, ad, or piece of printed material the agency wants to track.
- 02
Place it where buyers already are
Add the link to a listing page, the Instagram bio, or print the QR on a hoarding or brochure, so the path from interest to conversation is one tap or one scan, not a lengthy form to fill.
- 03
Buyer opens a live chat
Tapping or scanning opens WhatsApp with the pre-filled message ready to send, dropping the buyer straight into a live conversation instead of yet another lengthy webpage form they'd otherwise have to fill in laboriously themselves.
- 04
Source gets attributed automatically
The click-attribution worker matches the resulting conversation back to the specific link, QR code, or ad that generated it, so every single enquiry carries its exact origin from the first message onward through the process.
Why it matters
What you get out of it
See what's actually working
Every conversation is tagged to its source, so the agency can see which listing page, Instagram post, or ad campaign is generating real enquiries rather than guessing from vague overall traffic.
Covers digital and print alike
The same trackable-link approach covers a website button, a social bio link, and a printed QR code on a hoarding, so attribution doesn't stop at the edge of the internet.
The detail
What to know before you rely on it
A wa.me link assumes the person clicking has WhatsApp installed and, on desktop, logged into WhatsApp Web — someone browsing from a desktop without an active Web session simply hits a dead end, no chat opens, no error message worth reading. Any placement that expects meaningful desktop traffic, a website listing page for instance, needs a fallback for that failure, whether that's a visible phone number alternative or clear instructions rather than a link that silently does nothing.
Attribution breaks in a specific, easy-to-miss way: if the phone number used in a Click-to-WhatsApp ad campaign on Facebook or Instagram doesn't exactly match the WhatsApp Business number actually connected to Wavy, the resulting conversations won't be attributed back to that ad at all. This is a configuration detail worth double-checking whenever a new campaign is set up, because the failure mode isn't an error — it's just enquiries showing up as untagged, which is much harder to notice until someone asks why the ad seems to be generating nothing.
QR codes carry a permanence trade-off that print materials in particular need planning around: once a QR code is printed on a brochure or hoarding, the code itself can't be revoked or redirected — only the message it triggers can be edited on Wavy's side. A listing-specific QR printed today will keep opening the same conversation entry point even after that listing sells, so either the attached message needs updating to reflect the new context, or the print run should be treated as tied to that listing's active lifetime, not reused indefinitely.
Industry use cases
Where this earns its keep
9 industries where Wavy applies this directly.
Wavy lets a dealership or service center send test-drive confirmations, service reminders, and vehicle catalog browsing over WhatsApp instead of phone tag.
A customer messages a dealership's WhatsApp number after seeing a Click-to-WhatsApp ad, browses the vehicle catalog in-chat, and books a test drive slot through a native form that checks the showroom's real-time calendar.
See the automotive playbookWavy qualifies inbound leads with a chatbot flow and hands warm prospects to a sales rep with full conversation context, cutting response time on new inquiries.
A prospect fills out a website contact form, receives an automated WhatsApp qualification flow asking about company size and budget, and is routed to the assigned account executive's shared inbox queue the moment they answer "yes" to wanting a demo.
See the b2b sales playbookWavy lets a cosmetics brand showcase its product catalog, recover abandoned carts, and answer shade or ingredient questions through an AI-assisted chatbot.
A shopper browses a product catalog inside WhatsApp, adds a lipstick shade to their cart, doesn't complete checkout, and receives a reminder message with the exact shade and a link back to the cart twenty minutes later.
See the beauty and cosmetics playbookWavy helps a home décor or furniture business share catalogs, quote custom orders, and follow up on abandoned inquiries.
A customer asks about curtain pricing via a click-to-chat website widget, browses a curated catalog of fabric options in-chat, and receives a follow-up message a day later if they didn't confirm an order.
See the home decor and furnishing playbookWavy gives an agency a multi-client, multi-number workspace to run WhatsApp campaigns for several brands from one login with per-client analytics.
An agency manages WhatsApp numbers for three retail clients inside one Wavy workspace, with agents scoped to only the numbers for their assigned client and separate campaign-performance dashboards per brand.
See the marketing agencies playbookWavy captures property inquiries from ads and portals, qualifies buyer intent through a chatbot flow, and schedules site visits.
A buyer clicks a Click-to-WhatsApp ad for a listed property, answers a short qualification flow about budget and timeline, and books a site-visit slot through a native form connected to the agent's calendar.
See the real estate playbookWavy takes reservation requests, shares a menu catalog, and sends order-ready notifications over WhatsApp.
A diner messages the restaurant's number to check table availability, receives a native booking form to select party size and time, and gets a confirmation template once the table is locked in.
See the restaurants and food playbookWavy automates appointment booking, stylist-specific reminders, and rebooking prompts to keep chairs filled.
A regular client receives an automated reminder that their usual six-week haircut appointment is due, taps a quick-reply button to confirm the suggested slot, and gets a same-day reminder message before their visit.
See the spas and salons playbookWavy handles itinerary questions, booking confirmations, and pre-trip reminders for tour operators and travel agencies.
A traveler inquires about a weekend package via a QR code at a travel fair booth, completes a native form capturing travel dates and group size, and receives a utility template confirming the booking with itinerary details attached.
See the travel and tourism playbookMore from Wavy
Everything else it handles
Reach opted-in customers at scale
The business reaches thousands of opted-in customers with one send instead of manually messaging contacts one by one.
Learn moreAutomate common customer questions
The business answers routine questions instantly, day or night, without adding support staff.
Learn moreCollect structured data in-chat
The business collects clean, structured customer data (bookings, orders, applications) without redirecting people to an external website.
Learn moreLet a team share one WhatsApp number
Multiple staff members handle customer conversations from one WhatsApp number without stepping on each other or losing context.
Learn moreSell products directly in chat
Customers browse products, ask questions, and place an order without leaving the WhatsApp conversation.
Learn moreRecover lost sales automatically
The business wins back sales that would otherwise be lost when a customer starts checkout but doesn't finish.
Learn moreQuestions
Straight answers.
What happens if someone clicks the link from a desktop browser without WhatsApp Web open?
The link fails silently — nothing opens, and there's no error message anywhere explaining why to the confused visitor. Any placement expecting real desktop traffic, like a website listing page, should show a fallback such as a visible phone number, since relying on the link alone leaves desktop visitors with genuinely no working path to start a conversation at all.
Why isn't a Facebook ad campaign's traffic showing up as attributed?
The most common cause is a simple mismatch between the phone number configured in the Click-to-WhatsApp ad campaign and the actual WhatsApp Business number connected to Wavy's workspace overall today. If they don't match exactly, resulting conversations arrive untagged rather than linked to that specific campaign — worth checking first whenever attribution looks off right after launching a new ad.
Can we reuse the same QR code after the property it was printed for sells?
The printed code itself can't be revoked or changed once it's out in the world, but the message it opens can be edited on Wavy's side at any time. A sold listing's QR code will keep working, so either update the linked message to reflect the new situation or plan the print run around that listing's active period rather than reusing it indefinitely.
How specific can the pre-filled message be — per listing, or just per general enquiry?
Each link or QR code can carry its own distinct pre-filled message, so a listing-specific code can open with 'I'm interested in the 2BHK on MG Road' rather than a generic 'I'd like more information' that tells the agent nothing. This is also what makes attribution useful beyond just source — the message itself gives the agent real context before they even have to reply.
The rest of your stack
It plugs into what you already run.
Wavy connects to your tools
No rip-and-replace — turn ad clicks into chat conversations works alongside the systems already running your business.
- Meta
- Shopify
- WooCommerce
- Razorpay
- Stripe
- Google Sheets
- Zapier
- HubSpot
- Zoho
- Airtable
- Make
- Slack
Available today